Head for the bright lights with SUNSET BLVD. Mild enough for daily use, this shampoo makes blondes extra bright and grays fantastically silver— all without the brassy tones. SUNSET BLVD Conditioner is the natural second step to getting the brightest, sparkliest blonde and gray hair.

Daily brightening, repairing and hydrating blonde + gray hair.

Glycerin, a humectant that helps maintain proper levels of moisture in the hair.

Sunflower Sprout Extract, rich in nutrients and vitamins. It acts as an emollient which wraps moisture into the hair. Protects hair from ultraviolet light from the sun.

Vegan Pearl Extract, recognized as a symbol of perfection and beauty, provides revitalizing, moisturizing and shine effects on hair.

Tone is everything. Experience rejuvenated, vibrant color and super-soft, detangled hair — without residue. Formulated with naturally derived pigments, from the Violet Flower complex, specifically for blonde, gray and white hair, this luxe masque is all you need to tone on your own. Thanks to its deep purple color, it corrects uninvited, dull, yellow hues and prevents fading, oxidation and brassiness, while imparting shine.

Anyone with blonde or silver hair color looking to nourish and counteract yellow tones.

Violet, Rosemary + Lavender Flower Extract, powerful antioxidant vegetable complex counteracts yellow tones + provides softening benefits.

Shea + Murumuru Butter Blend, delivers intense hydration + shine for brittle, damaged hair.

Hydrolyzed Pearl Extract, rich in antioxidants which help protect strands while providing hair with brightness + shine.

Apple Fruit Extract, provides hair with moisture + softening benefits. Its unique composition delivers anti-aging properties.

Anyone looking to repair, hydrate, smooth, and tone brassiness on blonde hair.

Violet R3 Flower Complex, provides toning from the inside out

Lavender Certified Water, soothes and hydrates parched hair

Vegan Protein, helps repair damaged hair

Lavender Oil, protects and moisturizes strands

Lactic Acid, helps maintain color vibrancy

Natural Butters, help to heal damaged hair