Why it's WOW

• Award-winning waterproofing technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture.
• Delivers silky, glassy-smooth, super frizz-resistant styles.
• Heat-activated formula contains heat protectants.
• Ultra-light spray feels like nothing is on the hair.
• Economical. Results last through 3-4 shampoos.